Voices of SF

Real takes on SF, by real people.

Voices of SF is an ongoing project that keeps a finger on the city’s pulse, tracking how San Franciscans really feel as the city evolves.

Survey takes about 2 minutes

this week's nps

Net promoter score (NPS) measures how likely people are to recommend something, on a scale of -100 to 100.

48

48

Week ending Feb. 27, 2026

Week ending Feb. 27, 2026

48

48

Week ending Feb. 20, 2026

Week ending Feb. 20, 2026

48

48

-2

Week ending Feb. 13, 2026

Week ending Feb. 13, 2026

50

50

+2

Week ending Feb. 6, 2026

Week ending Feb. 6, 2026

48

48

-9.4

Week ending Jan. 30, 2026

Week ending Jan. 30, 2026

57.6

57.6

Week ending Jan. 23, 2026

Week ending Jan. 23, 2026

57.6

57.6

-1

Week ending Jan. 16, 2026

Week ending Jan. 16, 2026

58.6

58.6

+1.6

+1.6

Week ending Jan. 9, 2026

Week ending Jan. 9, 2026

57

57

+2

Week ending Jan. 2, 2026

Week ending Jan. 2, 2026

55

55

About the study

Hearing from people
who make up San Francisco

Hearing from people who live here

San Francisco is a diverse city filled with different people and different experiences.

This study listens directly to the people of San Francisco to understand how people in the city feel about the city right now, not what the outside perspectives are saying.

Goals of the study

01

01

Hear from people across neighborhoods and backgrounds

Hear from people across neighborhoods and backgrounds

02

02

See how feelings about the city change week by week

See how feelings about the city change week by week

03

03

Bring together many voices to show how San Francisco is really doing (and evolving)

Bring together many voices to show how San Francisco is really doing (and evolving)

Let your voice be heard

Voices of SF is updated continuously as more people participate. Take the survey and help shape how the city is represented over time.

Perspectives from
across San Francisco

Perspectives from across San Francisco

Perspectives
from across
San Francisco

Below are selected responses from people who have taken the survey. These quotes show how people describe their own experiences in San Francisco right now.

Your neighbor in Twin Peaks said:

"You can walk from the Ferry Building all the way to the top of Coit Tower in 15-20 minutes. You just go from one world-class destination to another."

Your neighbor in North Beach said:

"Bubba Gump Shrimp Co. on Pier 39 has maybe the best views of all the establishments in SF.

Your neighbor in Lone Mountain said:

"I think it's overwhelmingly, stunningly beautiful. Not only the natural landscape, but the architecture, too."

Your neighbor in SOMA said:

"You get cultural experiences like Burning Man, the best dim sum in the world, the African Diaspora Museum."

Your neighbor in Cole Valley said:

"It's unfiltered, honest, raw, magical, beautiful, evolving, smart, professional, quirky, and growing."

Your neighbor in Presidio Heights said:

"It's a unique city. Very fast paced; many landmarks, museums, and monuments to visit; incredible food; and a very rich history and culture."

Your neighbor in Mission Bay said:

"You really need to go to Pandora. It's a karaoke bar. There's no entry fee or drink minimum and they treat you like family."

Your neighbor in The Castro said:

"There's so much history in San Francisco. Not all history is good, but it definitely defines a [place]."

Your neighbor in The Mission said:

"I was housing insecure for a while and I have HIV. The amount of resources available in the city are immaculate."

Your neighbor in Western Addition said:

"There's all kinds of nightlife: gay, straight, older, younger, hip-hop, country. All kinds of varieties"

Someone visiting SF said:

"I've been going [to SF] since I was 18 [now 44]. It's always been fun for me. It's never changed"

Your neighbor in North Beach said:

"I would recommend extending your trip to the East Bay, North Bay, and South Bay."

Your neighbor in The Panhandle said:

"The good thing about San Francisco is diversity, and I think it contributes in a positive way."

Your neighbor in Potrero said:

"Take advantage of SFMTA. One bus can take you all the way across the city."

Your neighbor in Hayes Valley said:

"I really love Wildseed. It's vegan. I'm not vegan, but I'm really loving it."

Your neighbor in Lower Pac said:

"I've got 2 secrets, the Mechanics’ Institute is really fabulous, and Bunny Cafe on Columbus in North Beach, which is just perfect."

Your neighbor in Duboce said:

"If you can’t be happy here, you’ll never be happy anywhere."

Your neighbor in Laurel Heights said:

"At Vesuvio you can sit on the seat that Jack Kerouac [Beat Movement leader] started 'On The Road.'"

Your neighbor in Twin Peaks said:

"You can walk from the Ferry Building all the way to the top of Coit Tower in 15-20 minutes. You just go from one world-class destination to another."

Your neighbor in North Beach said:

"Bubba Gump Shrimp Co. on Pier 39 has maybe the best views of all the establishments in SF.

Your neighbor in Lone Mountain said:

"I think it's overwhelmingly, stunningly beautiful. Not only the natural landscape, but the architecture, too."

Your neighbor in SOMA said:

"You get cultural experiences like Burning Man, the best dim sum in the world, the African Diaspora Museum."

Your neighbor in Cole Valley said:

"It's unfiltered, honest, raw, magical, beautiful, evolving, smart, professional, quirky, and growing."

Your neighbor in Presidio Heights said:

"It's a unique city. Very fast paced; many landmarks, museums, and monuments to visit; incredible food; and a very rich history and culture."

Your neighbor in Mission Bay said:

"You really need to go to Pandora. It's a karaoke bar. There's no entry fee or drink minimum and they treat you like family."

Your neighbor in The Castro said:

"There's so much history in San Francisco. Not all history is good, but it definitely defines a [place]."

Your neighbor in The Mission said:

"I was housing insecure for a while and I have HIV. The amount of resources available in the city are immaculate."

Your neighbor in Western Addition said:

"There's all kinds of nightlife: gay, straight, older, younger, hip-hop, country. All kinds of varieties"

Someone visiting SF said:

"I've been going [to SF] since I was 18 [now 44]. It's always been fun for me. It's never changed"

Your neighbor in North Beach said:

"I would recommend extending your trip to the East Bay, North Bay, and South Bay."

Your neighbor in The Panhandle said:

"The good thing about San Francisco is diversity, and I think it contributes in a positive way."

Your neighbor in Potrero said:

"Take advantage of SFMTA. One bus can take you all the way across the city."

Your neighbor in Hayes Valley said:

"I really love Wildseed. It's vegan. I'm not vegan, but I'm really loving it."

Your neighbor in Lower Pac said:

"I've got 2 secrets, the Mechanics’ Institute is really fabulous, and Bunny Cafe on Columbus in North Beach, which is just perfect."

Your neighbor in Duboce said:

"If you can’t be happy here, you’ll never be happy anywhere."

Your neighbor in Laurel Heights said:

"At Vesuvio you can sit on the seat that Jack Kerouac [Beat Movement leader] started 'On The Road.'"

Your neighbor in Twin Peaks said:

"There's a sport called lawn bowling and you can get free lessons at Golden Gate Park. We had an instructor, Backhand Billy, who was a lot of fun."

Your neighbor in Hayes Valley said:

"The rise of tech and AI attract people who are disrespectful to the culture and community. They don’t partake in activities that are beneficial to other people."

Your neighbor in Twin Peaks said:

"You can walk from the Ferry Building all the way to the top of Coit Tower in 15-20 minutes. You just go from one world-class destination to another."

Your neighbor in North Beach said:

"Bubba Gump Shrimp Co. on Pier 39 has maybe the best views of all the establishments in SF.

Your neighbor in Lone Mountain said:

"I think it's overwhelmingly, stunningly beautiful. Not only the natural landscape, but the architecture, too."

Your neighbor in SOMA said:

"You get cultural experiences like Burning Man, the best dim sum in the world, the African Diaspora Museum."

Your neighbor in Cole Valley said:

"It's unfiltered, honest, raw, magical, beautiful, evolving, smart, professional, quirky, and growing."

Your neighbor in Presidio Heights said:

"It's a unique city. Very fast paced; many landmarks, museums, and monuments to visit; incredible food; and a very rich history and culture."

Your neighbor in Mission Bay said:

"You really need to go to Pandora. It's a karaoke bar. There's no entry fee or drink minimum and they treat you like family."

Your neighbor in The Castro said:

"There's so much history in San Francisco. Not all history is good, but it definitely defines a [place]."

Your neighbor in The Mission said:

"I was housing insecure for a while and I have HIV. The amount of resources available in the city are immaculate."

Your neighbor in Western Addition said:

"There's all kinds of nightlife: gay, straight, older, younger, hip-hop, country. All kinds of varieties"

Someone visiting SF said:

"I've been going [to SF] since I was 18 [now 44]. It's always been fun for me. It's never changed"

Your neighbor in North Beach said:

"I would recommend extending your trip to the East Bay, North Bay, and South Bay."

Your neighbor in The Panhandle said:

"The good thing about San Francisco is diversity, and I think it contributes in a positive way."

Your neighbor in Potrero said:

"Take advantage of SFMTA. One bus can take you all the way across the city."

Your neighbor in Hayes Valley said:

"I really love Wildseed. It's vegan. I'm not vegan, but I'm really loving it."

Responses are anonymized and lightly edited for clarity.

Voices of SF

Voices of SF

Voices of SF is an independent effort organized by Outset to understand what living in or visiting San Francisco feels like at this very moment.

SURVEY DISCLAIMER: All participants who have participated in the survey about perceptions of San Francisco are between 18 to 65 years of age and have explicitly agreed to have their answers recorded and shared for marketing purposes anonymously. Participants may exit the survey at any time or email marketing@outset.ai to remove their response.